Pacific Rim Brewery

Branding and label design for Pacific Rim Brewery, a local brewing company. For the logo, the client wanted something that tied back to the actual Pacific Rim being full of volcanic activity. I did a simplified illustration of a earthquake tearing the land between the initials PR for Pacific Rim. Then I added palm trees for a topical feel. For the label design, the flavor of beer being brewed was a Lime Oranga Wheata Marmalade so the client wanted something resembling a a jar of marmalade. I did a checkered border around the label that resembled the cloth tops to old fashioned jelly jars. I also did the design for coasters that featured the logo along with the tongue-in-cheek slogan "Brew Your Own Damn Beer."